Podcasts could be used in public relations in many ways. They good thing about using podcasts in public relations is their ability to cover every credential to creating an effective campaign. Podcasts use a combination of audio and visuals to deliver messages. They are also easily accessible once uploaded to the Internet. Once on the Web public relation practitioners can direct their locations to those regularly viewed by specific target publics. The ability to produce audio and visual messages daily make podcasts an effective and in someways essential tool to running an effective public relations campaign.
(My podcast still wont upload, I am going to bring it to class tomorrow)
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